Categories of Digital Asset Management -DAM

Digital Asset Management refers to the storage, processing & re purposing of all assets across the digital asset spectrum. It gives you secure, cost effective control of digital assets throughout your organization across multiple delivery channels & media platforms.

The digital asset which includes everything from images to word documents, PDF, video, sound, CAD diagrams, PPT files, documents and illustrations are often scattered across multiple systems.  

The Digital asset Management Solution (DAM) falls into one of three classes

•       Graphics: Graphics consists of images and animated GIF’s.
•      Rich media: it comprises of flash, audio, video, codecs & streaming media.
•      Complex media comprises of animation, large video files, high resolution images and 3d graphics.

The Digital Asset Management Solution falls into three major categories:

1.       Content Infrastructure: in this Virtualization, collaboration & syndicate functionality for all content in digital asset spectrum.

2.       To Process Complex Media Assets: it is sub divided into two parts

Storage & Retrieval

Encoding& streaming:

3.       Edge network delivery: It includes presentation and rendering of all content in Digital asset spectrum. 

Salient Features of Digital Asset Management Solutions:

·         Central database hierarchy allows for one file to be stored in multiple folders with no duplication.

·         Built-in and tailored reporting capabilities

·         Full support for rich media files types, including video and sound files

·         One file for all channels, with automated conversion to channel-specific formats on export

·         Multiple department-specific hierarchies, as well as localized hierarchies for global businesses.

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Digital Asset Management Solutions

Advantages of Digital Asset Management System

Digital asset management system saves time, money for managing a large collection of images, videos or documents. It is  adopted by organizations in retail, automotive, manufacturing and pharmaceuticals among others.  

It is growing up and is definitely not an emerging technology anymore. The digital asset management system is beginning to be adopted by organizations in retail, automotive, manufacturing and pharmaceuticals among others.  

Advantages of Digital Asset Management System:

It saves time and money.

Saves time:

-Find files fast: Quick find, organize and convert all your digital media from one centralized location.
-Ensure Correct Access: It helps others to make the right choice by making it easy to find approved files in correct formats.
-Avoid interruptions: Improve efficiency by helping others quickly what exactly they need, on their own.

Saves money:

-Increase Revenue: it enables the sale and licensing of your assets.

-Improve Customer Service: Reduces the turnaround time and delivery of digital media of your clients.

-Spend less: it Permits others to convert files into the desired format without purchasing and installing additional desktop software and hardware upgrades.



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Prominence of Digital Asset Management Software

Digital Asset Management Solutions (DAMS) is the effective managing and sharing of assets such as documents, images, creative audio &video files. It includes computer hardware and software that helps in the process of Digital Asset Management. It is also referred as the protocol to download, rename, archive, maintain and export of files. 

Advantages of this System:

·         It has a centralized location of images where the creative & in progress tasks are stored.

·         Enhanced association and communication

·         It saves times and money for anyone managing large range of images, videos or documents.

·         Improved workflow efficiency and reduction in time & cost of content production.

·         Reduces managerial costs

·         It improves efficiency by helping others quickly exactly what they need.

This Management system will allow for large file storage, uncapped folder organization, collaboration as well as communication among the clients and the printing company.

It can be classified into different types:

·         Brand Asset management Systems: it focuses on the re-use of marketing and sales materials which includes images, logos and marketing collateral.

·         Library Asset Management Systems: it focus on storage as well as retrieval of large amounts of infrequently changing media assets.

·         Production Asset Management Systems: it focuses on storage, organization and revision control of often changed digital media.

·         Digital supply services: it focuses on pushing digital content out to digital retailers such as games, music and videos. 

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