Digital Asset Management refers to the storage, processing
& re purposing of all assets across the digital asset spectrum. It gives you
secure, cost effective control of digital assets throughout your organization
across multiple delivery channels & media platforms.
The digital asset which includes everything from images to
word documents, PDF, video, sound, CAD diagrams, PPT files, documents and
illustrations are often scattered across multiple systems.
The Digital asset Management Solution (DAM) falls into one
of three classes
- Graphics: Graphics consists of images and animated GIF’s.
- Rich media: it comprises of flash, audio, video, codecs & streaming media.
- Complex media comprises of animation, large video files, high resolution images and 3d graphics.
The Digital Asset Management Solution falls into three major
categories:
1.
Content Infrastructure: in this Virtualization, collaboration
& syndicate functionality for all content in digital asset spectrum.
2.
To Process Complex Media Assets: it is sub
divided into two parts
Storage & Retrieval
Encoding& streaming:
3.
Edge network delivery: It includes presentation
and rendering of all content in Digital asset spectrum.
Salient Features of Digital Asset Management Solutions:
·
Central database hierarchy allows for one file
to be stored in multiple folders with no duplication.
·
Built-in and tailored reporting capabilities
·
Full support for rich media files types,
including video and sound files
·
One file for all channels, with automated
conversion to channel-specific formats on export
·
Multiple department-specific hierarchies, as
well as localized hierarchies for global businesses.
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| Digital Asset Management Solutions |
